Brand Development

The Popcorn Shoppe

/ About the Project

The Popcorn Shoppe was a new endeavor by a successful businessman to bring lots of popcorn treats and confections to the city of Edmonton.

/ What we Did

While we spoke to the owner, one of our designers sketched a caricature of him. He was animated as he spoke of what his shop would become and we made sure to include his joy in the sketch.

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/ How we Helped

The Popcorn Shoppe liked our sketch so much that we made it part of his logo and eventual brand.